SWEETBERRY BOWLS

Sweetberry Bowls was founded in 2017 to feed the ever-growing health-conscious consumer.
They are a fast health casual dining concept that serves Acai Bowls, Smoothies, Salads, and Coffee.

As of August 2018, they have opened up 9 stores: 8 in NJ, 1 in Florida, and 1 in Chicago.

They plan to open up 5 more by the end of 2018.

CHALLENGE 1

Drive awareness & increasing customer loyalty towards a new fast casual dining concept.

SOLUTION 1

Create multiple giveaways that increased engagement & community base for Sweetberry Bowls.

Each Giveaway in the past 2 months
averaged approx…

600

FOLLOWS

30K

REACHED

1000

PROFILE VISITS

55K+

IMPRESSIONS

CHALLENGE 2

With just 1 year in establishment, Sweetberry Bowls decides to open up their fast-casual dining concept to franchisees. They needed a strong campaign that helped them stand out across other franchise concepts.

SOLUTION 2

Developed a storyboard that describes the fast-casual dining concept in a short & concise matter. We needed the first few seconds of the video to quickly capture the audience’s attention that went along with the video’s title on Facebook & the caption that helped add context around the video.
Ran 2+ targeted Facebook Ad Campaigns to create initial brand awareness.

Example of Lead Generation Campaign across users that saw the original video.

200 Qualified Leads in 7 weeks.
2,689+ users clicked on the Sweetberry Franchise link that was displayed in the
original post.

Results

104K

VIEWS

3.8K