SOJO SPA

SoJo Spa Club offers an unparalleled wellness experience –a reimagined Korean bathhouse, marrying traditional treatments from a variety of global cultures with the modern luxury of an American spa.

SoJo Spa Club had a few challenges due to the amenity is something that was never experienced in the domestic region. We needed to come up with a strategy that educated the right clientele on the Korean Bath-house experience year-round, the benefits of each amenity, and we also had to ensure that we were marketing towards the appropriate clientele the brand envisioned.

Our team came up with an action plan to solve some of the many facets the brand encountered. Our action plan included:

• Create multiple campaigns (Video & Graphics) that showcased SoJo Spa Club during the Winter Season. People tend to do more indoor activities rather than outdoor due to the cold season. We needed to create a campaign to show patrons using SoJo Spa Club during a cold, wintery day while wearing a bathing suit & highlighting the unique experience it has to offer. The video shows people relaxing in outdoor baths in their bathing suits while surrounded by snow & cold air. This created a lot of hype and momentum for the brand that the video was then picked up by Thrillist (5.4 Million Facebook Fans)
• Develop a health & wellness educational series exclusively on Instagram. These creatives positioned the brand as a leader in health & wellness.
• Partner with influencers in the beauty/health & wellness/fitness/modelling industry that had a strong health conscious audience.