Hosting strategic giveaways is a growth strategy that has been working since the start of Instagram.
People love free stuff. However, you need to make sure that the giveaway is enticing enough for people to enter.
Like a $5 Starbucks Gift Card isn’t going to cut it.
Sometimes you are going to need to align your products with something that people are more familiar with and want so that they can participate in your giveaway.
I provided a more detailed explanation in my YouTube video below.