Occasionally I get someone asking me “Sean, how can I get more followers?” My question back is : Why should someone follow you or your brand? Are you putting out content that is either informative and/or entertaining? Let’s assume that you’re putting out great content for the...
Warby Parker, founded in 2010, is a brand- and customer-centric online retailer for stylish and cheap eyewear. They disrupted an industry that was tired, overpriced, and dominated by 1 Goliath company when they started. How they do it? By solving 3 key points: Making Eyeglasses More Affordable (Starting...
The average human attention span is only a few seconds. That means you have a few seconds to capture your customer’s attention.⠀⠀Through experience working with multiple eCommerce brands & studying some of the best brands out there, it seems a lot of creatives are quick...
Away, a Direct-To-Consumer brand that was founded in 2016 created more than just a luggage company. They built a media empire.One of their marketing tactics that helped them disrupt a 32 billion dollar industry was by creating a standalone blog called Here.In Deep Dive Into Businesses...
You just wrote up an amazing piece of content on your blog & now you would like to drive traffic from Instagram into your blog. What should you do? Instagram Stories Instagram Stories is just 1 of many ways, but for this topic in particular we will just...
Influencers & bloggers are making BANK & taking advantage of brands by inflating their engagement number by participating in Pod Groups. Not everyone...
I am a big foodie...
You have now established a great content strategy. Your Instagram profile looks appealing and it contains valuable content that would interest your potential audience. Now, you need people to become aware of your content so that you can build up an audience. The following 3 tips...