Are Short Creatives Better for Facebook Ads?

Are Short Creatives Better for Facebook Ads?

The average human attention span is only a few seconds. That means you have a few seconds to capture your customer’s attention.⠀

Through experience working with multiple eCommerce brands & studying some of the best brands out there, it seems a lot of creatives are quick & get right to the point. While diving into Primary’s marketing & business strategy, I took notice of their 12-15 second Facebook Ads.

Typically they are 12-15 seconds long with large text overlays (Sometimes minimalistic) that state just enough to elicit curiosity and draw you into their website.


Long-form ads work as well. It all depends on the goal, creativity, and overall strategy.

Typically they are 12-15 seconds long with large text overlays (Sometimes minimalistic) that state just enough to elicit curiosity and draw you into their website.

Listen to our full episode on Primary.

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