Are Shorter Form Creatives Better for Facebook Advertising?
The average human attention span is only a few seconds. That means you have a few seconds to capture your customer’s attention.⠀
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Through experience working with multiple eCommerce brands & studying some of the best brands out there, it seems a lot of creatives are quick & get right to the point. While diving into Primary’s marketing & business strategy, I took notice of their 12-15 second Facebook Ads.
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Typically they are 12-15 seconds long with large text overlays (Sometimes minimalistic) that state just enough to elicit curiosity and draw you into their website.
Long-form ads work as well. It all depends on the goal, creativity, and overall strategy.
Listen to our full episode on Primary.
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