Establish Your Brand Voice By Being Yourself
If you’re creating a brand that resonates with who you are & it’s something you believe in then the answer is by being yourself.
If you’re creating a brand that solves a problem for a specific demographic, then you need to reverse engineer your customer (by establishing your Buyer’s Persona) & put yourself in their shoes. How would you like to be communicated to if you were them? That’s your brand voice.
WHAT IS A BRAND VOICE?
Brand voice is the way you (as the brand) talk to your customers.
Every time you send an email, write a copy under a post, create video, design a creative, you’re establishing your brand voice.
In today’s world, people want to relate to the brand. Hence, how would you speak to them if you were talking to them directly vs social media. Most likely the answer is, very naturally.
You’re going to avoid all that scientific jargon that loses your average audience. That’s how you should establish your brand voice.
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A great brand that does this well is Frank Body. I spoke about this in Deep Dive Into Businesses Ep 19 where Frank Body uses lingo like “Babe” or “Lets Be Frank” which is one of their popular hashtags #LetsBeFrank
If you missed this episode, listen in below. We shared a lot of great tactics from Frank Body that you can start implementing into your business today.
Sean Azari
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