SAFAVIEH

Safavieh is a leading manufacturer in Home Furnishing goods in the US & European market.

Safavieh manufacturers and dropships their products through other online retailers such as Amazon, Overstock, Wayfair, Ballard Designs, Gilt, Pier 1, Home Depot, Walmart, Target, Bed Bath & Beyond, and many others.

Safavieh has been working with Breakthrough Social since 2015.

The biggest challenge with this brand is their budget allocated towards social media.

Although they generate a lot of revenue overall, the business is led by an older generation that isn’t familiar with today’s digital assets.

Our team had to work with a low budget in order to increase their following which ultimately led to increase of sales.

• Develop an Influencer Program with strategic giveaways that helped the brands following increase.
• Develop a Video Marketing Strategy that helped the brand become a leader in its field & generate more awareness.
• Build up hype & create awareness on a new product line:
  Safavieh Dream Mattress.

Created an influencer program that had over 100+ Influencers in a variety of niches: Interior Design, Lifestyle, Makeup, etc.

Created How-To Videos that covered some frequently asked questions in which
can lead to more awareness for the brand through channels like YouTube.

Created Videos that provided decorating tips & inspiration
in which lead to increased engagement for the brand.

Repurposed long-form videos into micro content
for Instagram Posts, Stories, & Facebook.

Worked with multiple influencers to help launch the Safavieh Dream Mattress Campaign. A variety of influencers created videos that showcased there experience with the mattress – from the moment it got delivered to opening up the mattress and placing it into their room.