RUGS USA

Rugs USA is a leading rug retailer that sells directly to their customers.

To create a comprehensive social media strategy with the following goals:

• Create Instagram Stories that provided helpful home decorating tips that can ultimately lead to a sale.
• Increase Targeted Follower Base through strategic giveaways & influencer campaigns.

Our Team created a strategy that helped increase awareness and sales by leveraging Instagram Stories. We wanted the brand to be a leader when it came to decorating & styling tips in which can ultimately lead them to increased sales.

In addition to this, Our Team implemented a ’60 Min Rug Giveaway’  campaign that helped increase the reach of an organic post. This campaign was launched through our Instagram Stories, in which we provided an incentive for the users to turn on their Post Notifications. For every user that turns this notification on, they will always be notified every time RugsUSA posts on Instagram.