Peter Coppola

Peter Coppola Beauty produced hair care treatments & products that range from shampoos, conditioners, keratin treatment, hair styling products, & hair masks.

To create a branding strategy that separated its professional product line (B2B) with their consumer product line.

This had the following goals:

• Develop an influencer campaign across beauty / make-up influencers that showcase the brand products through How To & Styling Videos.
• Develop an Instagram, Facebook, and Pinterest growth & branding strategy.
• Run multiple Facebook ad campaigns across different audiences.
• Create multiple strategic giveaways that helped grow the brands Instagram presence.

Our team collaborated with over 40 beauty influencers that aligned with the brand’s value. These influencers creating tutorials using the product which educated their audience on haircare or styling tips using the brand’s product.

We also partnered with a few influencers to host exclusive giveaways in which retracted the influencers audience into following the brand’s social media account as well. This allows us to grow the brands audience with potential new customers.